In terms of sustainability

Sounds of vegan, plant-based, organic, all-natural, eco-efficient, raw, “real”, non-toxic, cruelty-free, preservative-free, unbleached, carbon neutral, zero waste, fair trade, non-GMO, renewable, restorative, biodegradable, green, recyclable, compostable is popping up everywhere.

With all the above jargon words used in marketing sustainable products, it’s hard to pick out what’s true or false.

Lots of projects and businesses are doing lots of the right things, while there are some that are getting it not-so-right. That’s not to say that we’re not stepping into the right direction though.

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